YouTube launches dedicated hub for songwriters and producers

Photo credit: Nick Karvounis

Less than two weeks after the rollout of Spotify’s “In Focus” artist resource, YouTube has officially launched a hub dedicated to songwriters and producers.

Detailed YouTube Music the beginnings of the hub via a tweet this afternoon, writing“Looking for tips on how to improve your presence on YouTube?? Check out the newly revamped and the ~all-new~ resources for songwriters and producers available at 🎶”

Billed by the superiors as “The Home of Songwriters on YouTube,” this collection of information begins by revealing the “many ways” songwriters and producers have to grow their audiences “through the power of a Youtube channel”.

Similarly, executives described the video-sharing platform’s channels as “your own visual discography” and touted their perceived potential to “replace a traditional sheet”. Predictably, the 1,100+ word resource also highlights the processes (and benefits) associated with starting, organizing, and monetizing YouTube channels.

Of course, this material — like most of the components of Spotify originally mentioned in Focus — seems geared toward potential and extremely new members of the music community, as opposed to veteran songwriters and producers.

(The very first subsection of In Focus’ “Create Music and More” category, for example, is titled “Improve your songwriting.” This subsection includes suggestions for “finding inspiration and learn to trust” while working to write interesting song lyrics. .)

Meanwhile, YouTube’s songwriters and producers hub is also linked to a series of “Credits” playlists on YouTube Music itself. The playlists contain “the most played hits and essential tracks from today’s greatest songwriters and producers,” their description reads, including songs created by Fountain JoshRodney Jerkins (also known as black child), and Hillary Lindseyto name a few.

It should be mentioned in conclusion that another resource YouTube targets “music publishers, corporations and PROs”, who attempt to inform entities (such as songwriters and producers) of the purported benefits of creating a channel.

YouTube’s hub for songwriters and producers – and the corresponding focus on boosting their visibility – comes as pros continue to make headlines to land remarkable deals.

Since early April, for example, Downtown signed a publishing administration deal with The Weeknd producer Daniel Lopatin, and Florida-based producer ACRAZE signed with UMG’s Capitol following the considerable streaming success of “Do It To It”.

Additionally, Skyler Stonestreet (who has written for Justin Bieber, Ariana Grande, Marshmello and more) sold her catalog to Influence Media Partners in April, while Sony Music Publishing finalized a pact with the author last month. -composer BTS Max. Next year, these songwriters and others will have the chance to win a Grammy for the first time in the just-announced “Songwriter of the Year, Non-Classical” category.

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