IPRS celebrates composers and songwriters with IPRS Antakshari on World Music Day
Popular music makers like Vishal Dadlani, Irshad Kamil, Tanishk Bagchi, Kausar Munir and Mayur Puri support and participate in IPRS Antakshari.
IPRS, the music copyright society representing composers, lyricists and music publishers, given its penchant for innovation, has launched a unique digital initiative, IPRS Antakshari, to commemorate the occasion of World Music Day on June 21. The event is also a sincere attempt to give gifted music composers and songwriters the credit and recognition they are insensibly denied most of the time. This noble cause eventually turned into a multidimensional IPRS Antakshari digital campaign. Supporting and participating in the IPRS Antakshari are popular music makers like Vishal Dadlani, Irshad Kamil, Tanishk Bagchi, Kausar Munir and Mayur Puri, in addition to a host of others on the IPRS Instagram channel. The initiative will also witness a jingle composed by popular duo Bharat-Hitarth.
The popularity of Antakshari is such a part of the Indian ethos that it is a common multilingual phenomenon in Indian households and in the Indian diaspora across the world. This music game has bonded friends and families for ages. To say that this delicious game has become an integral part of popular culture in India would not be an exaggeration. Therefore, IPRS decided to celebrate the creators through Antakshari, as the game was born and fueled by countless songs from musicians over generations.
The fun social media initiative will be a six hour activity featuring our favorite music creators. The activity, open to all, calls on participants to continue the game on the IPRS Instagram page. For songs mentioned during the online Antakshari, IPRS would add the names of the songwriter and composer. Thus, the initiative is to recognize and recognize the lyricist and composer behind the songs and to celebrate the creators of music.
Speaking of this initiative, Shri Sameer Anjaan, Legendary Songwriter and IPRS Board Member says, “There’s no better way to bring people together than through music. And as a copyright company, we strive to create an ecosystem where the creators behind every piece of music are duly credited and compensated. In a nation with a rich cultural heritage like ours, we must encourage everyone to recognize the music makers who dedicate their lives to creating the music that fills our moments of joy and sorrow with life and hope. Through this World Music Day initiative, IPRS wishes to remind us that while music is an integral part of our lives, we must not forget those who have given us these timeless melodies.”
Commenting on the initiative, Rakesh Nigam, CEO of IPRS, says, “India is a thriving music industry, where music has played an important role in bringing families, friends and communities together. Antakshari, the music game, usually played on family occasions or gatherings, is both entertaining and nostalgic. On World Music Day this year, through IPRS Antakshari on our social media platform, we intend to highlight the importance of recognizing music creators who often miss a mention. As we continue our efforts to uphold the rights of music creators, our earlier launched “#CreditTheCreator” campaign has seen a significant shift in the dynamic of how the names of lyricists and composers are mentioned during live performances. live/virtual. »