Sarz, YouTube partner to train new producers and songwriters | The Guardian Nigeria News

By Oreoritse Tariemi

May 17, 2022 | 4:58 p.m.

Sarz Academy has collaborated with YouTube Music to train emerging producers and songwriters in Nigeria under the 2022 Future Insiders program. The three-day training series included in YouTube’s Future Insiders program will help up-and-coming producers and songwriters develop their skills and abilities through hands-on training from famous music and industry leaders. Sarz, whose real name is Osabuohien…

Sarz. Photo: Wikipedia

Sarz Academy has collaborated with YouTube Music to train emerging producers and songwriters in Nigeria under the 2022 Future Insiders program.

The three-day training series included in YouTube’s Future Insiders program will help up-and-coming producers and songwriters develop their skills and abilities through hands-on training from famous music and industry leaders.

Sarz, real name Osabuohien Osaretin, founder of the Sarz Academy, explained the motive for the academy.

“We founded Sarz Academy in 2015 to help creatives thrive in the creative and entertainment space.”

“Our aim has always been to help transform the huge potential that exists in the music creation space into real achievements. We recognize that while many young Nigerians possess the capabilities needed for the industry, many are unable to create a successful music career due to a lack of understanding of business and production fundamentals,” he added.

YouTube previously announced that a series of activities commemorating Africa Month would take place throughout May.

The initiatives, including the Future Insiders Workshop, aim to bring attention to and show appreciation for the artists and creatives who are driving Africa’s music business forward.

“We are thrilled to be working with Sarz Academy to present the Future Insiders program,” said Addy Awofisayo, YouTube Music Manager for Sub-Saharan Africa.

“At YouTube, we’ve always been committed to supporting the next generation of music creators outside of Africa, and we’re excited about the opportunity to connect the impactful work of the YouTubeBlackVoices Fund with Sarz Academy’s efforts to support artistic aspirations of Nigerian music makers.

Future Insiders is a component of the music community pillar of the Black Voices Fund, which provides exposure and learning opportunities for young people around the world. Future Insiders has collaborated with community groups in New York, Los Angeles, the Bay Area, Rio de Janeiro, Houston, Atlanta, London, Lagos, Accra and now Memphis.

In addition to production and business technical sessions, selected participants will access one-on-one sessions with YouTube to learn how to connect and use the platform to generate the best engagement, as well as learn all the essential tips such as creating and developing their brands, self-marketing, building positive relationships between artists and producers, and revenue streams to consider.

The #YouTubeBlack Voices Fund is a multi-year, $100 million fund dedicated to amplifying and expanding the voices of Black creators and artists and their stories.

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